Hotwheels Elite stopt
Geplaatst: vr 14 aug 2015 15:10
Op DS stond het volgende stukje
Wat zoveel betekent als dat Mattel stopt met de Hotwheels Elite serie. Waar we gehoopt hadden dat Mattel door zou gaan met het produceren van modellen uit films, blijkt nu dat ze de stop eruit trekken. Na het verliezen (of laten verlopen) van de Ferrari licentie dus nu helemaal stoppen.
Well we just got news that the Hot Wheels Elite assortment is moving from bad to worse. As of December 31st, 2015 Mattel will put an end to all remaining production of the Hot Wheels Elite brand. This includes the ‘Movie’ and ‘Star Wars’ related material.
With the loss of the Ferrari license in late 2014 this latest news is not so shocking as we estimate most of the draw were likely generated by the Ferrari name, and as we know the name extends it’s reach beyond the seasoned collector. It is quite an amazing roller-coaster ride the Elite brand has take over the years; from mediocre manufacturer to the best bang for the buck. The Hot Wheels Elite brand is surely going to missed. Rest in peace good old friend!